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This little friend can be grasped by the tiniest hands. Small and soft, it gives a short, loud ‘squeak’ when squeezing it. Features: - Soft & Cuddly: Made from soft materials that are gentle to the touch, perfect for little ones to cuddle or...

Your little one's perfect companion as they snooze, play and discover the world around them. With a friendly face and made of our softest muslin fabric, this pretty coloured, beautifully made comforter will go everywhere they go. Features: - 100% organic cotton - Cuddle...

Chunky and chewy, this friendly animal teething toy is perfect for comforting baby's gums and brightening up their day. With its cuddly face, soft silicone teething ring and crinkly attachments, this colourful, grabbable toy will go everywhere they go. Features: - Chunky & Chewy...

Baby's newest friend is ready to roll and your little one will love to crawl after him. He's soft and huggable with a friendly face, has a bell in his tummy and different fabrics for sensory stimulation. Features: - Organic cotton, Soft and Huggable...

Giraffe rattle by Trixie in Print collection. The popular and cute giraffe rattles and squeaks along when your little one is pushing it. It's long neck is also perfect for those little grab-happy fingers. Plus, it's a lovely baby gift! Features: - 100% organic...

Big smiles and funny faces are perfect for baby's very own camera. Lightweight to play with, with rounded edges and an easy-to-grab handle, this camera is full of features, like soft silicone buttons and a spinning animal disc. Baby can practise their fine motor...

Higher…higher...whoops! Down they tumble. Made of soft-touch silicone, these stackable cups are beautifully coloured and cleverly shaped. Some have holes to create different water floats, others are closed to fill up and pour with. They also double up as pouring cups - perfect for...

Cheerfully coloured boats float across a sea of bubbles, bringing their animal friends with them! Have a race and see who wins or stack them high and watch them fall. They also double up as pouring cups - perfect for rinsing baby's hair. Features:...

Time to hop aboard Mr. Lion’s brilliant silicone sailboat and ride the waves together. Explore the waters, sail round bubble mountains and take a dip under the surface as your little one learns all about floating and sinking while they play. Features: - 100%...

Hold your breath, we’re going under! Mr. Fox is baby’s guide through the seven seas in his silicone submarine. Learn about floating, sinking, above and under and everything bathtime has to offer with this friendly companion. Rounded edges and soft-touch silicone make it a...

Little ones will love joining Mr. Lion on his voyage of discovery as he explores land, sea and air with different vehicles and lots of ways to travel. Endless stories can be created with these colourful, engaging illustrations, bringing imagination and creativity to bathtime....

A happy, squishy bedtime friend to keep your little one company when the lights go out. Rechargeable and made of soft silicone, this sweet night light has multiple brightness settings that change with a simple tap on the head. Features: - Soothing Bedtime Companion:...

Your little one's newest best friend is ready for every adventure! With a variety of animals to choose from, these cute companions are reusable, environmentally friendly and built to last, so they'll stay by your side for years. Durable, leakproof and designed to keep...

Amica Kids School Shoes are designed for comfort, durability, and everyday wear. Made with high-quality vegan leather, they feature a secure Single Velcro closure for easy on and off, cushioned memory foam insoles for added comfort, and a breathable lining to keep feet fresh....

Amica Kids School Shoes are designed for comfort, durability, and everyday wear. Made with high-quality vegan leather, they feature a secure Single Velcro closure for easy on and off, cushioned memory foam insoles for added comfort, and a breathable lining to keep feet fresh....

For the first time in the middle east a new pad from Sofy with an anti-bacterial sheet, so that you can enjoy a perfect feeling of hygiene and healthy skin Features: - Anti-Bacterial inner sheet: it minimizes the bacterial growth for up to 99.9%,...

BabyJoy's "thicker and larger" wipes are designed for perfect cleaning with just 1 wipe. soft as cotton, each wet wipe is made up of 97 % of pure water and is alcohol-free. Features: - Thick and larger wet wipes - Alcohol free - 97%...

BabyJoy Olive, first in Saudi Arabia, is a diaper with olive oil that gently moisturizes your baby's skin all the time. Its compressed air channels absorb up to 6 cups of liquid, keeping your baby's skin dry and healthy. Features: - Olive Oil moisturizer...

A deliciously sweet strawberry toothpaste that turns brushing into a treat! Curaprox Kids Toothpaste (950 ppm fluoride) offers gentle, long-lasting protection for milk teeth from the moment the first tooth appears. With safe, natural ingredients like enzymes and xylitol, it supports enamel strength and...

The Curaprox CS 1560 soft is the ideal starting point for anyone transitioning to a gentler brushing routine. With 1,560 ultra-fine Curen filaments (0.15 mm in diameter), it offers a slightly firmer brushing experience compared to the CS 3960 and CS 5460, making it...